Book Vending Machines

Let us help!

This summer, to help combat the book desert that exists in San Francisco and the Bay area, JetBlue is placing five thoughtfully designed vending machines that dispense brand-new, free books for kids aged 0 – 14.  Kids are allowed to take as many books as they are interested in – no strings attached — in hopes that providing free access to books in a fun and convenient way will encourage reading.

Please click here for more information on the research surrounding this program conducted by child literacy expert Susan Neuman.


San Francisco

Bayview Linda Brooks-Burton Branch Library
5075 3rd St
San Francisco, CA 94124

Boys and Girls Club
Columbia Park Clubhouse
450 Guerrero St
San Francisco, CA 94110

San Francisco Library Main Branch
100 Larkin St
San Francisco, CA 94102


East Oakland Sports Center
9161 Edes Ave
Oakland, CA 94603

Willie Keyes Recreation Center
3131 Union St
Oakland, CA 94608

Let us help you build your child’s library!

FAQ’s about our book vending machines:

How are vending machine sites selected?

We work closely with local community leaders, educators and community organizations to identify cities within our network and neighborhoods that would benefit most from these additional resources. Once we identify neighborhoods, we research high traffics areas where kids and families frequent and visit often, especially during the summer months. There are also several logistical requirements that need to be considered in order to host a vending machine.

How about donating books to several cities throughout the summer?

We’ve had success in building impactful partnerships within the communities hosting vending machines over the past several years. The response to this holistic approach has been overwhelmingly positive year over year. Our research also shows that we have greater impact when we focus our summer book donation in one city rather than making smaller donations in multiple cities.

How are the cities where vending machines are placed chosen?

The vending machine cities are chosen based on several criteria, including a commitment to cities where JetBlue flies and where book deserts exist. Through our research, book deserts have been identified as high poverty communities that have limited access to age appropriate books for children. To date, JetBlue and our partners have donated nearly $3 million worth of books through the Soar with Reading program. Since launching our free book vending machine initiative, we’ve brought our book vending machines to Washington, DC; Detroit, MI and Fort Lauderdale, FL, donating 100,000 books to children in each of these cities.

How do I get my book into your vending machines?

We work closely with our publishing partners to cultivate a comprehensive and diverse book selection to include in the vending machines. These books are thoughtfully selected based on several criteria, including the dimensions required to vend properly, diverse titles and subject matter, and age appropriateness.

More questions?

Contact us here:

Special thanks to our local San Francisco Bay Area partners and friends who provided council and assistance:

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